The 7 Triggers to Yes: The New Science Behind Influencing Peoples Decisions

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The Secret Psychology of Persuasive Content - Nathalie Nahai

Category TOP. Start with Why Author Simon Sinek. Stock photo. Brand new: lowest price The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. See details. See all 4 brand new listings. Buy It Now.

What Drives our Decisions: Reason or Emotion?

Add to cart. Be the first to write a review About this product. About this product Product Information A long poem that makes brilliant use of the legends and myths, the tall tales and sayings of America. If America has a folksinger today he is Carl Sandburg, a singer who comes out of the prairie soil Additional Product Features Dewey Decimal. Show More Show Less. Add to Cart. Any Condition Any Condition. See all It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life.

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

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This book is an interesting work on the power of persuasion with really, really faulty discussion of the brain--the book literally contradicts itself over and over and harkens back to classic rhetoric and NLP tactics like "criteria elicitation" even though it touts it's now proven what years of rhetorical study couldn't do. I really hate messages like that.

15 Psychological Triggers to Convert Leads into Customers

That being said, it distills the triggers to persuading people down to very simple bare essences. Though, these tactics applied the wron This book is an interesting work on the power of persuasion with really, really faulty discussion of the brain--the book literally contradicts itself over and over and harkens back to classic rhetoric and NLP tactics like "criteria elicitation" even though it touts it's now proven what years of rhetorical study couldn't do.

Though, these tactics applied the wrong way could back fire e. I learned a lot from this book, but took it all with a grain of salt. If you do the same, you'll probably be very happy with the results. If you don't, you'll probably be very agitated with the book. My recommendation is to skim the book until about page 90, then read the triggers carefully, and skim the ending. Anyone who's spent a large portion of time studying the mind or persuasion will likely be agitated and amused by Granger's use of neuroscience the Amygdala will "decide" things before calling in the "prefrontal cortex", unless confused--and most people don't like thinking because it's painful.

Resisting the urge to bash how wrong, biased, and one-sided his opinion is, I'll leave you with this: you can learn a lot about persuasion from this book as long as you take Granger on his simplest point "people mostly think with emotion, not logic"--and excuse his bad epistemics on the fact that he's a businessman, not a philosopher.


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Jun 21, Alex rated it it was ok. Mar 16, Kurt rated it liked it. Good information regarding the things that REALLY persuade people hint: logic and rational arguments will lose to fear, authority, etc. It's also written using a strict template which would be OK if it was for the purpose of improving retention, but it seems to be aimed at driving traffic to the associated web site. Maybe I'm not 'normal', but the repetition in this book was the opposite of persuasive. Still, the information was useful, and if I had k Good information regarding the things that REALLY persuade people hint: logic and rational arguments will lose to fear, authority, etc.